Packaging is defined as “the act of wrapping or covering an item or group of
items” (Klimchuk and Krasovec, 2006). The wrapping material around a consumer item
that serves to contain, identify, describe, protect, display, promote and otherwise make
the product marketable and keep it clean. According to Rabinowitz, packaging design is
defined as the discipline of creating the container, graphics and visible outer presence of
a product a consumer buys at retail or might receive in the mail. Packaging design is one
of the aspects that influence consumers when buying certain products.