The main advantage of having crisis plan and established crisis management team, determines positive impression of making efforts and reassuring stakeholders that organization is able to deal with crisis (Racherla and Hu, 2009). Some research (Coombs and Holladay,2012), Paraskevas et al.,(2013) have suggested that with crisis management team and with clearly defined roles, organisation is better prepared to react and prevent a wide range of crisis signals and it will strengthen hotel’s competitive position and reputation. The general advantage is connected with efficiency, because when organisation have crisis management plan put in the place, it is easier for organisation to train employee and collect background information’s in timely and effective manner. Furthermore, Hilton Hotel’s crisis management plan is articulated within CSR policy, which is vital tool to growth awareness amongst hotel employee, guests and reinforces and increases relationships with stakeholders, towards the safer business environment and profitability. Another key advantage is associated with advances of communication and information technology as a valuable tool, which indicate no problem in transmission of warning crisis signal within hotel business
The main advantage of having crisis plan and established crisis, management team determines positive impression of making. Efforts and reassuring stakeholders that organization is able to deal with crisis (Racherla, and Hu 2009). Some research. (Coombs, and Holladay 2012), Paraskevas et al, (2013) have suggested that with crisis management team and with clearly defined. Roles organisation is, better prepared to react and prevent a wide range of crisis signals and it will strengthen hotel s. ' Competitive position and reputation. The general advantage is connected, with efficiency because when organisation have. Crisis management plan put in, the place it is easier for organisation to train employee and collect background information s. ' In timely and effective manner. Furthermore Hilton Hotel ', s crisis management plan is articulated within, CSR policy which. Is vital tool to growth awareness amongst hotel employee guests and, reinforces and increases relationships, with stakeholders. Towards the safer business environment and profitability. Another key advantage is associated with advances of communication. And information technology as a valuable tool which indicate, no problem in transmission of warning crisis signal within. Hotel business.
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