3.7 the pros and cons of crowdsourcing
A well-implemented crowdsourcing strategy has the potential to be incredibly
rewarding for a brand, but that doesn’t mean that things can’t go wrong. As
with many marketing tactics, there are several well-defined pros and cons.
Some of the opportunities and challenges of crowdsourcing when it comes to
brands and agencies are:
PROS
• Handing over the ownership of your brand encourages consumer
involvement.
• Inter-disciplinary collaboration brings fresh input.
• Individuals have opportunities and connections that did not exist
before.
• Problems can be explored at a low cost and often very quickly.