Apparatus/setting: The survey was designed to have three sections. The first section collects
general information, such as the frequency one drinks bottled water and tap water, the factor that
determines preference. The second section measures how physical location, education and
impersonal information shape one’s behavior. The respondents are asked to rate the tap water
quality of the cities in which they have lived. They are also asked questions on their beliefs on
bottled water and tap water, and also where they acquired such beliefs. The third section
measures how interpersonal information shapes one’s behavior. The respondents are asked the
frequency their primary caretakers drink bottled water and tap water, their beliefs on bottled
water and tap water, and where they acquired such beliefs.