For over 65 years Canadian Red Cross has provided swimming programs and water safety education
throughout Canada in order to prevent water‐related injuries and fatalities. In order to support this goal
the organization has:
1. Created the Instructor Development Program as a delivery model to develop and train a
nationwide network of instructors who deliver water safety instruction at a community level
2. Engaged multiple stakeholders in ongoing research, review and program development
processes.
Through the process of research and development, Canadian Red Cross has come to identify loyalty as a
key factor in developing and maintaining a strong, effective and dedicated network of instructors. The
organization is seeking to create a coveted or cool reputation for Water Safety Instructors (WSIs) in
order to build capacity at a community level through the development and support of a strong, loyal
base of WSIs who are connected to and driven by the core services and seven fundamental principles of
Canadian Red Cross