Heritage Tourism. What is more important is to establish relationship between the Heritage site on one hand and variables like awareness about the site, site attributes, perceptions and behavior of the tourists before, during and after visiting the heritage site. And also heritage tourism is referred to as experiential tourism because visitors often wish to immerse themselves in the historical environment and experience. Peterson (1994) reveals three major reasons for visiting historic site: to experience a different time or place, to learn enjoy a cerebral experience, and to share with others or teach children the history of the site. Hence, heritage tourism described as a segment of travelers who are highly motivated by performing and visual arts, cultural exhibitions, and other related attractions.