These results are consistent with past research that found that Facebook users prefer untagging themselves from photos over asking a friend to remove the tag or photo (Wisniewski, 2012). However, we would like to particularly note the high frequency in which individuals chose to stay out of photos so that they would not be tagged. This shows evidence that engaging with friends through tagging on Facebook has an influence on real-world behaviors.
Although less frequent, we also saw participants who severed relationships on Facebook because of tagging, which shows that privacy is a major concern when it comes to co-owned tagged information. This strongly suggests that Facebook users are aware of privacy implications of engaging in tagging with friends. A little over half of our participants had chosen to take a proactive approach to managing confidant disclosures through turning on tag review. Eighty four
percent of our participants had changed their default setting for tag visibility from “Friends of Friends.” Of those who adjusted this setting, 66.3% did so to be more private. Fifty-six percent of our participants reported their privacy setting for tag visibility was set to only “Friends.”