It allowed us to make a lot of variations cheaply, to-, the-, the big impact was on cost so that we could have hundreds of different designs.
Instead of saying here's the one standard toothbrush we could have hundreds, they could all be a little bit different.
If you look back in history the-, the things you see around you in the store, the-, the shoes or the jackets, um those things all cost more, people had to save up to get a new pair of shoes.
Now you can have this bewildering array.
Nike uses CAD to design shoes so you've got 40 different models of shoes that could fill every need someone could possibly imagine.