The first decision to be made, since we know the target market, is to identify candidate communities that would match the user profile. Town census research and any other available secondary sources area logical starting place and will reveal demographic data on income, ages of children, and employment. Once this step is complete and a few towns have been identified, the entrepreneur can then conduct marketing research in the identified towns that seem to match the target market profile. This would help the entrepreneur understand the needs and buying intentions of any potential target market. The analysis from this research would then assist the entrepreneur in selecting the community in which to launch the service.