Through a kind of
social labelling events are formulated into evolving 'stories'
that evoke either status or stigma and play a powerful role in
ordering behaviour" (Fincham, 2002, p. 1). From that perspective,
the management of projects and the change associated
with its initiation and outcomes is equated with the
"management of meaning" (Huczynski & Buchanan, 2001),
or with symbolic attempts to legitimise project proposals
and particular definitions of problems and solutions in the
face of competing ideas.