Sustainable Service Design
Many studies (e.g., Allenby and Fullerton 1991; Frei 1998) highlight the need to integrate ecodesign into development processes for products and services, because product design can have great influences throughout the product life cycle (Cronin et al. 2011; Sheth, Sethia, and Srinivas 2011). The factors that are found to affect the success of ecodesign and sustainable design are similar to the factors affecting the performance of new products, including management support and commitment, supplier relations, sustainable development processes, and customers’ knowledge and competencies (e.g., Stevels 1997). Indeed, customer education
and awareness in designing and demanding sustainable services can force firms to adopt such sustainable services (Mair 2011; McKercher and Prideaux 2011)