Chapter 7
Enterprise strategy is divided into 3 main subjects:
-Directional Strategy used to determine the direction of the Organization's joint venture that will spread on crackers or recoil.
-Portfolio analysis used to analyze the status of your organization's products.
-Parenting strategy to expand the business in the form of the subsidiary.
1. the Organization's direction Directional Strategy has 3 ways.
-Growth Strategy, the growth
-Fixed a Stability strategy.
-A strategic Retrenchment recoil.
Strategic Growth Strategy with our growth model is a range that the market has responded to most consumers recognize and accept the product. The growth rate increased sharply and profit number of competitors increases.
2.Portfolio analysis is an analysis of the product to see the ability to make a profit and investment needs.
BCG Matrix is a technique used by the analysis of the product's growth and market share.
Star-business flourished with a high growth rate and high market share. The company makes a profit.
Question mark-new products that have a tendency of high achievements. But an investment for development
Cash cows-more profitable demand large investment Cash cows as a source of income.
Dog-do not make a profit does not have a future.
Our business is in business, the company is the market leader with market growth rate and high market. Businesses need not always profitable because the company wants to use the money to support all the activities in support of keep up with the rapid expansion of the market. And many competitors fight. Executives need to raise capital at a lower cost by coming to the advantage to the competition.