The question was asked, "Does nationality, gender, and age affect travel motivation?" and it has been seen that by focusing on "push" factors one is able to tackle more easily the problem of motivation The discussion shows that the study concludes that nationality does count, along with age, and should be considered in predicting variation in tourist motivation to travel. However, gender did not emerge as an important Caution determinant. should be paid when interpreting these findings given the limitations discussed above.
When it comes to focusing the marketing efforts, Barbados is on the right track focusing on active holidays, since this was ranked as the highest motivator for tourists. Importantly, the study highlights the need to link marketing efforts to geography, as tourists in certain locations may have travel motivations and preferences that differ from tourists in other locations. .