BEGINNING YOUR JOURNEY
You are about to be challenged. While the potential rewards
for becoming solution-centric—significant competitive
advantage, larger sales volumes, increased revenue and
profits, higher employee morale, and increased customer
loyalty—are highly attractive, the potential obstacles can be
daunting. Solution-centricity is a significant organizational
transformation, and realistically, most established companies
have decades of product-centric DNA to overcome. We
are immersed in a world of product-centric dinosaurs, many
of whom are in denial about the impending “commodity
wars” of the global economy. The question to answer for
your organization is, “Are you one of them?”
This book provides a practical means for understanding
what it takes to begin the transition to solution-centricity. It
also provides a foundation that your organization can successfully
build upon and evolve to better exploit the unique
opportunities in your markets. The demand-rich era has
past—the time to begin this transformation is now.
BEGINNING YOUR JOURNEY
You are about to be challenged. While the potential rewards
for becoming solution-centric—significant competitive
advantage, larger sales volumes, increased revenue and
profits, higher employee morale, and increased customer
loyalty—are highly attractive, the potential obstacles can be
daunting. Solution-centricity is a significant organizational
transformation, and realistically, most established companies
have decades of product-centric DNA to overcome. We
are immersed in a world of product-centric dinosaurs, many
of whom are in denial about the impending “commodity
wars” of the global economy. The question to answer for
your organization is, “Are you one of them?”
This book provides a practical means for understanding
what it takes to begin the transition to solution-centricity. It
also provides a foundation that your organization can successfully
build upon and evolve to better exploit the unique
opportunities in your markets. The demand-rich era has
past—the time to begin this transformation is now.
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