In contrast with the large variety of significant benefits which will have been
developed in the theoretical section, the limitations and risks of Social Media Marketing will
also be listed in order to keep a complete and objective opinion of this new marketing
technique. Indeed, we will take a closer look into the possible disadvantages or negative
secondary effects of Social Media Marketing in the business perspective. First, Social Media
Marketing for businesses is extremely time-consuming, as it might require a complete team
to work on it daily in order to produce regular content and be reactive at responding to
customers’ feedbacks and complaints. Besides, Social Media Marketing does also present
some legal, reputational and operational risks for the business, which need to be taken into
account and manage during the planning of the Social Media strategy.