Bull may not launch new flavor because, people do not buy Red Bull because of flavor but because of its capability; so, they do not want new flavor. But the fact that Red Bull is a very strong brand of the world and the customers are loyal to image of brand, this may be the channel that Red Bull can use in expanding products lines but it must do it carefully. Therefore, Red Bull cannot tell exactly that it will not do it as discuss every year about the time appropriate to start expanding lines to other products under the brand of Red Bull and will start from which product or will sell license to other companies.