arguably, since the wide recognition of supply chain management in the late seventies, nothing in supply chain management has captured the imagination of the public, corporate management, and policy makers as much as the recent concept of Green supply chain. this is driven by a multitude of reasons which appeal to all these constituencies in different ways.
green supply chain management has emerged as a key approach for enterprises seeking to make their businesses environmentally sustainable. the notion of green supply chain management implies the insertion of environmental criteria within the decision making context of the traditional supply chain management.