Patagonia and Exxon represent two very different corporate cultures. Yet both companies are successful, and both have employees who enjoy their jobs and generally like the way things are done at their company. Every organization, like Patagonia and Exxon, has a set of values that characterize how people behave and how the organization carries out everyday business. One of the most important jobs organizational leaders do is instill and support the kind of values needed for the company to thrive.