Social Media
Although social media is often considered a communication tool to be used with the general public, many organizations are also using social media internally to communicate among specific groups that have shared interests, says Linda Pophal, CEO of Strategic Communications, LLC. Facebook and other tools can be used quite effectively to establish bonds between employees who may work in dispersed locations because it offers not only the opportunity for interaction but the use of photos that can help create a more personal connection between employees who may not otherwise have the opportunity to meet face-to-face.