Its unusual form differs radically from conventional exhibition contexts, many of which maintain the traditions of the modernist "White Cube". The team of architects used an innovative stylistic idiom, known as blob architecture within the historical ambiance of the Murvorstadt. Thus, the gigantic building affectionately called the "Friendly Alien" by its creators Colin Fournier as the Partner-in-Charge together with Peter Cook, in form and material, stands out consciously against the surrounding baroque roof landscape with its red clay roofing tiles but nevertheless integrates the façade of the 1847 iron house. It has an organic shape with a skin made of iridescent blue acrylic panels.