To begin with, there are numerous factors that impact on the external environment in which exporting takes place. Compared with the domestic environment, which is fairly uniform in nature, the external environment is far more complex and exporter faces numerous additional problems when selling across international borders. These can be summarized as follows: new parameters that include import duties and restrictions, different modes of transport, international, trade documentation, foreign currencies, and different and additional marketing channels; new environments such as foreign markets that represent unfamiliar environments. These include the cultural, legal, political, social and economic environments that the exporter has to contend with. : Operating in foreign markets exposes the exporter to far wider and more intense competition than would be the case in the domestic market.