Informant 2 is interested to buy gold because she wants to resell it. When she wears gold she can also promote to the customer. She has been wearing gold since 16 years ago. Meanwhile, by considering branded and non-branded gold jewelry product, based on Informant 2 perception she thinks that branded product isexpensive, it is only for certain people. Meanwhile, non-branded products have many buyers, and the price is affordable. She said, if she resells gold to the buyer, she could gain profit from the sale. So, she prefers to choose non-branded products. About the design between branded and non-branded, she thinks product quality and product design of branded are good because of the gems. Branded product is using diamond while non-branded product does not. Gold price that she usually buys it depends on market price. The most expensive that she ever bought was 23 carat 91.6% around Rp. 19.500.000 (30 gram x Rp. 650.000) and 22 carat 70% around Rp. 46.800.000 (120 gram x Rp. 390.000). The cheapest gold product that she ever bought was 22 carat 70% around Rp. 15.000.000 (35 gram x Rp. 425.000). She has desired to buy more than before. About the promotion through advertising, it cannot affect her perception in buying gold. She is a gold seller, so she has knows perception of gold.