The
destination images are beliefs, concepts and
impression that individual perceive towards the
destination (Crompton, 1979; Tasci and Gartner,
2007) and it comprises of a cognitive dimension
which refers to the physical domain of the
destination, the affective aspect which involves
emotion and feeling of individual toward
destination and the conative aspect which
focuses on behavior of tourists following the
perception of cognitive and affective dimensions
(Gartner, 1993).