Joint regional marketing. Thailand has taken a leading role in facilitating travel and tourism to the neighboring countries of Indochina (Cambodia, Lao PDR and Vietnam) and ASEAN (Brunei Darussalam, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam). To stay competitive with other tourist destinations, TAT also has promoted Thai tourism by joint marketing with ASEAN and GMS countries to draw tourists to the region (TAT, 1999).