Abstract—The virtual reality technology is applied to the
background advertisement setting of sport stadiums in this paper.
A three-dimensional virtual simulation environment for the
background advertisement setting of sport stadiums is built, in
which the constructing of virtual match scene and the setting of
background advertisements are realized. The intuitive, threedimensional
and digital setting result of background
advertisements can be saved and exhibited to the sport sponsors.
In this way, the sport sponsors can get a visual understanding for
the spatial location distribution and exposure values of their own
background advertisements before the match. Consequently, the
communication links can be reduced and the transaction cost can
be lowered, which helps to the sport events negotiating and the
sport events sponsors seeking.