What makes a Key Trend?
Key Trend 1: “Naturally functional” the biggest trend
Key Trend 2: Dairy 2.0 – dairy’s re-birth as a natural whole food
Key Trend 3: Protein beyond the tipping point
Key Trend 4: Energy – an unstoppable global trend
Key Trend 5: “Weight Wellness” – consumer thinking re-defines a market
Key Trend 6: The snackification of everything
Key Trend 7: Slow release energy – a new frontier
Key Trend 8: The demonization of sugar
Key Trend 9: Permission to indulge – a very smart strategy
Key Trend 10: Free-from, the consumer-lead trend
Key Trend 11: Seniors – opportunity for science and smaller companies
Key Trend 12: Communication, indulgence and naturalness key to kids success