For example, Domino Sugar Company offers wellness programs at its Baltimore sugar refinery. “The company is behind it because we want a healthy work force,” said Mark Triche, direct of finance. “We know it’s going to decrease costs.” Procter & Gamble, on the other hand, spends enormous amounts on advertising in order to develop and dominate the market for shampoo and detergent in China. P&G buys more air time each month then even the most media-conscious Chinese companies spend in a year. Couple that with the cost of free samples and salaries for the thousands of Chinese who distribute them, we see the marketing expense in China is a significant portion of P&G’s budget.