Internal
The first source of information that
businesses should turn to is the
information they already have. Every
business will have the ability to gather
information about employees, about
sales and about customers.
Setting up systems and processes for gathering the right
information can help business owners track, trend, analyze and
act upon business that gives them clues into such issues as what
drives employee satisfaction, the products most demanded by
customers, areas of employee and customers satisfaction and
dissatisfaction.