And they have been informed by – indeed supported by – pioneering companies that have already gone a step beyond pure compliance. These companies have embraced new hiring and managerial practices which have enabled them to better promote and leverage female talent. Some businesses have further pursued the cause of promoting a more gender equal society by influencing the status of women along the value chain of their suppliers, distributors and partners. Recognizing the need to ensure women have the opportunity to work, businesses have also engaged with civil society to improve the position of women in society more broadly, promoted gender neutral images of women in their advertising, and actively campaigned with girls and young women in schools and universities to consider careers in their sectors