First, they dealt with the lack of interest in KM of
plant staff and the different accusations they made
about the Portal by making the innovation that they
called ‘marketing’. That means they tried to communicate
internally about the Portal, trained and
convinced people to use it. Communication activities
were conducted on a regular basis to constantly
remind people and made KM ‘visible throughout the
organization’ (KM team). Training was provided to
plant staff so that they know how to search for a
document in the Portal. People heard and saw
constantly at work, either in their training, on the
internal media, in the e-mails sent by the knowledge
managers, or in the poster displayed in their work-