After the finalization of 2016 targets, to complete 2016 KPI using the 4 keys KPIs.
Market Share
Sales Volume
Distribution
PBIT
% Market share (est & Crystal) (est stable (volume), crystal (value) +0.2 %)
Revenue (Crystal growth 12.5% and est growth 5% )
% Distribution per Ac Nielson (est & Crystal)
PBIT -972 M.THB (reduce more than 20%(-777) from last year)