A trend toward the use of spas by the Gen X (born 1965-1980) and Gen Y (born 1981-1995) populace represents a shift from that comprised primarily of the Baby Boom generation. Spas should take into account these new populations and tailor some of their thinking in both design elements and service offerings to them. The Gen X and Y generations view spa visits almost as a necessity in opposition to the Boomers who viewed it more as an indulgence. They often visit spas in groups and they are more concerned than their parents with environmental, social and wellness issues rather than pampering. They also tend to be more at home with med-spa procedures through their use in preventive health techniques. This shift will impact spa design and service offerings. Technology options which can be incorporated into certain treatments and unique spaces for quiet reflection and meditation are important to consider.