Independent samples t tests were con- ducted to examine whether tourist motiva- tions (at the factor and item level) differ significantly by gender. Table5 shows the results of these tests. The results revealed that there were no significant differences in tourist motivations regarding the four general fac- tors, nor the 14 individual motivation items that constitute these factors (all ps . .05). Hence, gender did not significantly influence tourist motivations to visit Barbados.