OPPURTUNITIES- At this stage of business, AA has lots of room for expansion still. The stores they have set-up are prospering, but they are few and far between compared to other stores their target market shops at. American Apparel also has huge opportunities still ahead as they continue critiquing who exactly is their consumer and find out where are the best locations to reach them. For example, they were recently offered a spot in Omaha Nebraska in the Saddle Creek Records Complex, which will be a huge step with the “indie” type of consumers they are trying to reach out to.