Consumers’ Willingness to pay premium for green hotel services
Prior research regarding environmentally friendly practices in regard to pricing issues in the lodging
industry is presented in a structured and solid way through a summary table (Table 1). A structured,
iterative search strategy in academic databases (i.e.; ABI Inform; Business Source Complete;
Emerald; JSTOR; EBSCOhost and Science Direct) resulted in a significant pool of empirical papers.
Papers were then screened based on publication date, publication title, language, relevance, applied
methodology and contribution. The Table reports on the geographical region, methodology, sample
and the key contribution or research findings of 13 key studies published between 2003 and 2014
(Table 1). We have further classified research findings into the following nine key subject areas: