The learner’s acceptance of e-learning systems has received extensive attention in prior
studies, but how their experience of using e-learning systems impacts on their behavioural
intention to reuse those systems has attracted limited research. As the applications
of e-learning are still gaining momentum in developing countries, such as China,
it is necessary to examine the relationships between e-learners’ experience and perceptions
and their behavioural intention to reuse, because it is argued that system reuse is
an important indicator of the system’s success. Therefore, a better understanding of the
multiple factors affecting the e-learner’s intention to reuse could help e-learning system
researchers and providers to develop more effective and acceptable e-learning systems.
Underpinned by the information system success model, technology acceptance model
and self-efficacy theory, a theoretical framework was developed to investigate the learner’s
behavioural intention to reuse e-learning systems. A total of 280 e-learners were
surveyed to validate the measurements and proposed research model. The results demonstrated
that e-learning service quality, course quality, perceived usefulness, perceived
ease of use and self-efficacy had direct effects on users’ behavioural intention to reuse.
System functionality and system response have an indirect effect, but system interactivity
had no significant effect. Furthermore, self-efficacy affected perceived ease of use that
positively influenced perceived usefulness.
The learner’s acceptance of e-learning systems has received extensive attention in prior
studies, but how their experience of using e-learning systems impacts on their behavioural
intention to reuse those systems has attracted limited research. As the applications
of e-learning are still gaining momentum in developing countries, such as China,
it is necessary to examine the relationships between e-learners’ experience and perceptions
and their behavioural intention to reuse, because it is argued that system reuse is
an important indicator of the system’s success. Therefore, a better understanding of the
multiple factors affecting the e-learner’s intention to reuse could help e-learning system
researchers and providers to develop more effective and acceptable e-learning systems.
Underpinned by the information system success model, technology acceptance model
and self-efficacy theory, a theoretical framework was developed to investigate the learner’s
behavioural intention to reuse e-learning systems. A total of 280 e-learners were
surveyed to validate the measurements and proposed research model. The results demonstrated
that e-learning service quality, course quality, perceived usefulness, perceived
ease of use and self-efficacy had direct effects on users’ behavioural intention to reuse.
System functionality and system response have an indirect effect, but system interactivity
had no significant effect. Furthermore, self-efficacy affected perceived ease of use that
positively influenced perceived usefulness.
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