Opposing Strategies In comparing the strategies of Boeing and Airbus, one analyst concluded the following: "In today's market- prod- place, distinct differences in the way competitive ucs work have become increasingly rare. But functional product differentiation is exactly what the rivalry between the Airbus A-380 and the Boeing 787 Dreamliner is all different fundamentally about: Two companies with opposite visions of the products, based on diametrically fragmenta- future. 44 Boeing maintains that increased tion in the form of point-to-point travel will not only solve the problem of airport congestion, but also appeal to travelers. Airbus on the other hand believes that hub- to-hub travel, especially between major cities will con- tinue to grow-with an emphasis on the Asian markets.