Be careful Someone’s watching you
A
Manufactures want to know more about you and the way you behave. So many companies hire ‘ethnographers’ who study people’s behavior in their ‘natural environment’ just like naturalists study animals!
B
Some researchers just hang out in cafes chatting with people and finding out how they make their choices. From their questions and chats they predict future trends.
C
Some market research actually follow individual shoppers around inside stores watching their movements and reactions.
D
Riding on buses in city centres, ethnographers watch how people interact with their mobile phones. In this way, manufacturers can learn how people really use technology.
E
Some ethongraphers actually go through rubbish outside houses. They find out how people live, and what they really eat and drink.
F
Ethnographers sometimes stay in people’s homes and watch how they live. They film them having breakfast, using computers, etc. to understand what really motivates consumers.
G
‘Cool hunters’ hang out with urban teenagers to find out what they wear, eat, watch, and listen to. They find cool kids and use ‘spies’-influential kids who are leaders among their friends.