The mobile phone will play a crucial role in Starbucks new strategy. The use of Starbucks mobile loyalty app increased by 50% in 2014.
Now Starbucks wants to launch a new mobile ordering and payment system, which will dramatically speed up the service for its customers.
Starbucks already has 32 stores in the USA where dinner is being served. That number should go up to 2.700 dinner stores in the coming 5 years.
- See more at: http://igorbeuker.com/blog/how-starbucks-disrupts-its-own-marketing-strategy/#sthash.tli2zReP.dpuf