Eyeball tattooing is reportedly gaining traction in Australia, despite medical professionals warning it can cause blindness and cancer.
At least 20 Australians have permanently inked their sclera - the white area around the iris – in the practice founded by American body modification specialist Luna Cobra, according to News Corp.
Despite optometrists cautioning the dangers of the practice, people are increasingly undergoing the sclera inking in a bid to stand out.
His practice, which was inspired from a friend photoshopping his eyes in an image, involves injecting ink directly into the eyeball, which spreads and colours the white of the eye.
The practice was propelled into the spotlight in 2012 when American prisoner Jason Barnum faced an Alaskan court with an entirely blacked eyeball.