Transcript of The Product Life Cycle of Coca-Cola
The Introduction Stage The first stage of the Product Life Cycle
Identical to commercialization or the last stage of the new product development process.
Profits are often low in this stage
Length of introduction stage varies
The Decline Stage Sales decrease and continue to drop to lower levels.
Companies decide whether to harvest the product or divesting the product. By: Azzeza Mussa The Product Life Cycle of Coca-Cola The Growth Stage The Maturity Stage Number of potential new customers decline and the sales of a product typically begins the level off.