Risk is context sensitive for the company and the risk elements interact to neutralise or
exacerbate the risks. This is a particularly challenging idea since it is very specific to the
company and its environment and it is therefore difficult to make generalisations that will
invariably apply.
The easiest way to demonstrate how the risk elements are connected is by examples and the
following points are a platform for arriving at an initial understanding. Each risk area is
taken in turn: