2.10 Conceptual model
This study proposes that logistical and technological integration
with suppliers directly and positively impacts environmental collaboration
with suppliers, in turn positively influencing green purchasing.
Top-management commitment directly and indirectly impacts green
purchasing via environmental collaboration with suppliers. Conversely,
this study proposes a negative correlation between environmental
investment and green purchasing. Finally, this study posits that
customer pressure and regulatory pressure positively influence green
purchasing. Fig. 1 shows the hypotheses and the conceptual model.