Special interest tourism Special interest tourism is defined as travelling with the primary motivation of practising or enjoying a special interest. This can include unusual hobbies, activities, themes or destinations, which tend to attract niche markets. The term ‘special interest tourism’ has traditionally been used for those forms of tourism which focus on activities which attract a small number of highly dedicated visitors. These may be relatively unusual hobbies or activities which are practised by only a few people. Douglas et al. (2001: 3) describe special interest tourism as an alternative to mass tourism. They suggest that it is ‘the provision of customised leisure and recreational experiences driven by the specific expressed interests of individuals and groups. A special interest tourist chooses to engage with a product or service that satisfies particular interests and needs, so SIT is tourism undertaken for a distinct and specific reason’. They also suggest that ...