commercialization, and (8) returns management. These processes are cross-functional and cross-firm by nature and their integration rests with the ability of managers to successfully perform re- lationship management (Lambert, 2008). According to Lee (2005), the concept of supply chain integration is a recognition by itself that the extent of interaction in the dyadic buyer–seller network varies as the circumstances surrounding such interaction also change. This supply chain integration also serves as a litigator to the neg- ative effects of power dependency and conflicts.