Among many definitions of marketing strategy, there are some similarities.
However, this depends on how the strategy is used. For example, marketing strategy
is a set of tool used as a guideline or a policy for the marketing (4Ps) that is
appropriate with the opportunities in the target market and fulfill organization’s
objectives
It is also a guideline to implement the business to efficiently achieve marketing goals
It could also mean the appropriate use of marketing mix with the target market by analyzing the target market and the market environment and implement the target market plan to achieve the desired objectives or goals
In addition, it is a basic method an organization uses to
achieve marketing goal that comprises deciding on target market, product positioning,
marketing mix and marketing expense