The fourth highest ranking restaurant selection criterion was Quality of Food (Table 2). Food
quality can refer to a wide variety of attributes (e.g., food temperature, food freshness, food preparation,
flavor, etc.). To be effective in the quick service food industry, a restaurant needs to meet or exceed
consumers’ expectations on food quality. Therefore, ingredients need to be reasonably fresh and
prepared in a consistent and sanitary fashion.
The fourth highest ranking restaurant selection criterion was Quality of Food (Table 2). Foodquality can refer to a wide variety of attributes (e.g., food temperature, food freshness, food preparation,flavor, etc.). To be effective in the quick service food industry, a restaurant needs to meet or exceedconsumers’ expectations on food quality. Therefore, ingredients need to be reasonably fresh andprepared in a consistent and sanitary fashion.
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