More extreme environmentalists tend to write off all business as exploitative; however, some companies are run by people who do care for nature and there are some advantages in going ‘green’. Many companies have huge resources, both financial and in terms of expertise and ability to lobby governments, well in excess of anything that can be mustered by developing countries. Companies involved with potentially damaging activities can no longer afford to risk legal action, bad publicity, disillusioned investors, refusal of cover by insurers or loss of government licenses – environmental management has become something they cannot ignore. In the past, business was often keen to oppose, side-step, pay lip-service to or reluctantly comply with environmental controls. There are still companies that see environmental management as a cost and a burden, as do some developing country administrators; some hide behind a false facade of green publicity, which has been termed ‘corporate greenwashing’ (Welford, 1997). Without effective and transparent environmental accounting, such greenwashing disinformation is easier. Improving media and Internet communications also help counteract greenwashing by making it easier for environmentalists to find and exchange information and attack offenders. Various NGOs discourage greenwashing by public ridicule; for example, making regular greenwash awards (see Corpwatch website at http:// www.corpwatch.org/campaigns/PCC.jsp?topicid=102, accessed March 2004).