Of the 316 respondents who were eligible for the study, 297 (93.99%) agreed to complete the survey. However, 8
were discarded due to incomplete responses; the final sample was 289 for an effective response rate of 91.45
percent. The majority of respondents were male (57.8%) and Chinese were the highest contributors of the total
respondents (75.8 percent). Their age ranged from 16 to 50 with mean age of about 28.3 years old. Most of them
were undergraduate students representing 75.1 percent of the total sample. In this study most of the respondents
were students because students are the most suitable group to be considered as young consumers [50] and
young tend to be the first ones who embrace advanced technology. If it’s something new and better (and
affordable) they want it.