E. Mobile Usage
Sales, market share, growth and other data provided to
determine the success of iPhone are useful, but what about
the actual usage of the iPhone? If it is simply being used to
play games, music and for voice communications, can it be
deemed successful from a mobile data standpoint?
According to statistics from M:Metrics, a mobile research
organization, iPhone users are far more likely than other
Smartphone users to utilize mobile data services [16]. In
addition, M:Metrics cited data showed that 85.9% of iPhone
subscribers in the US used the device to go online in their
first three months of use [17]. This data shows that iPhone is
successful as a mobile data interaction device, more so than
other Smartphone products.